Search engine optimization is best described as a technical science more than anything else. By gathering information on your market and competitors, you gradually adjust your site or advertisements so that you appear more often in response to searches for particular keywords.
What a business owner doesn’t know is that the results could vary, and at the end it will end up costing more than hiring a consultant and/or company that will offer the complete service.
No, reality bites, there are now millions of websites that have been optimized just like yours and they all think they will be number 1 pretty soon because of it. Many of them think their designers cheated them, and maybe some of them did. I mean come on! If your web crawler designer guaranteed you top rankings because they placed keywords on your pages meta tags then they absolutely lied to you. The fact is, I have only witnessed as good as second page rankings even in smaller niche products for on-page search engine optimization efforts.
search engine news KEYWORDS: Prior to the SEO (or the process of correctly placing the right search engine friendly elements on your site) Optimization really begins with understanding the search terms people are using to look for products and services in the first place. These search terms are commonly known as “Keywords”. Proper Keyword research is where most people (even seasoned marketers) fail before they even get started. Fortunately there are plenty of free and paid tools you can be using in no time to pick out the best terms to optimize your site with.
There are other techniques around, but these are the principals. These basic 4 techniques can be called “On-Site Optimization” and “Off-Site Optimization”.
Update websites on a regular basis will improve your website s search ranking. Google, Yahoo, Bing and other search engines always look for a new content on a website. They always look for a trustworthy website. With that in mind, they are willing to give a higher search engine ranking to these websites or blogs.
Taking part in forums and online groups that relate to your niche or topic is also a creative way to build links.Visit and start posting value content, build a relationship with people within your group and establish yourself as an expert within your field. You should never write something like “I have this great product… visit my site etc.” Just go through the discussion in the usual manner and establish yourself in it. Always leave your website URL in your signature file this will create a link to your website. Remember the more search engine friendly the forums are the higher the value of your link will be.
The Google algorithm is complicated and takes over 100 factors into consideration. It’s impossible to achieve maximum SEO results without targeting them all. WRONG. There are key areas that have the greatest bearing and weighting over search engine results. In fact, these key areas make up the majority of the search algorithm.
